Strategy

Synthesize

A life affirming, holistic approach is needed to navigate an era of rapid technological advancement and its challenges. An imaginative and courageous approach is essential in exploring and envisioning the future.

Imagination can help shape the future. It is important to encourage creative thinking and recognize how myths and narratives play a significant role in our cultural background. Storytelling and imaginative exploration can inspire new ways of thinking beyond the traditional limits. Explore how technological and imaginative leaps can inspire or create completely new outcomes. This includes using space-related thinking that can be applied to create new systems and solutions. 

While acknowledging the multidimensional impact of AI across different sectors of human life, it is vital to prioritize human-centered AI. One that supports empathy and ethical progress. AI can be a catalyst for positive change and contribute to deepen philosophical and ethical discussions.

Use the power of AI for transformative solutions that synergize innovation with the welfare of society and the Earth. A holistic approach intertwining technology, nature, and humanity fosters symbiotic relationships enhancing the well-being of people and the planet.

01 Imagination

02 Take leaps

03 Life centred

04 Harmonize

 

Scale

Extraterrestrials

MoonPie cookies has launched a campaign aimed at extraterrestrials, featuring a specialized website and strategically placed billboards. To create a unique language understood solely by non-human entities, MoonPie collaborated with extraterrestrial experts. This campaign, targeting an intergalactic demographic of non-humans, includes a drone sky MoonPie billboard near Mexico’s Teotihuacan Pyramids of the Sun and Moon. See more here

Health focus

The luxury Equinox Amaala Resort in Saudi Arabia promotes health, wellbeing, and sport. The resort will offer a range of facilities, including a Equinox Fitness Club, a luxurious spa, and a magnesium-salt rooftop pool. Guests can also enjoy a beach club and a variety of upscale dining options, all centered around a unique sports and fitness experience that emphasizes nutrition and restorative practices. See more here

 

Spatial

The Carrot Weather app for the Apple Vision Pro features an engaging 3D globe, allowing users to visually explore and interact with weather patterns globally. It offers a customizable AI experience with five distinct personalities, ranging from professional to humorous. The Vision OS app offers detailed information on sunsets, sunrises, moon phases, and air quality, enriching the overall spatial computing experience and connection to both the Earth and Moon. See more here

Leaps

The JetZero Blended Wing is a big leap in commercial aircraft architecture, its blended wing body reduces drag and its aero foil body generates lift. It is the first step towards the ultimate goal of zero-carbon emissions aviation. The aircraft will launch in 2030 with sustainable aviation fuel compatibility, and the internal volume to accommodate zero-carbon emissions hydrogen. See more here