Strategy
New perspective
A long-term perspective encourages us to look beyond immediate concerns, focusing instead on the broader horizon ahead. Companies can create long-term value for both shareholders and society as a whole.
Ideas on growth need to be reimagined and redefined and must evolve to embrace sustainability, equity, and well-being. Recognizing that our actions impact each other, this approach to growth prioritizes the health of the environment, the well-being of individuals, and the resilience of communities.
Archive research viewed as a form of spirituality and as an aesthetic practice. The idea that you are building history. This approach fosters a sense of stewardship, urging us to consider the legacy we leave for those who come after us, and to work towards a future that is equitable and sustainable for all.
Our values, traditions, and behaviours are deeply ingrained in the stories of our past. We need to create a culture that values kindness, compassion, and responsibility, recognizing that each action we take can contribute to a more caring and sustainable world. Embracing care in our daily lives and institutions paves the way for a future where everyone is supported and valued, and where the challenges we face are met with a collective and compassionate response.
01 Long-term
02 Ideas on growth
03 Archival research
04 Care
Holism
No impact
Studio Kuidas created a temporary sustainable pop-up restaurant, prioritizing zero-waste principles. The restaurant, built in a historic building in Viljandi City, features a table constructed using the ancient technique of rammed earth. This method incorporated natural elements like clay, sand, and water, with the clay being locally sourced and sun-dried to reveal stunning, stone-like patterns. The method reflects the studio’s commitment to the utilization of recyclable materials and to leave no trace. See more here
Archive
Officina Profumo-Farmaceutica, potentially the world’s oldest beauty brand, was established in 1221 by Franciscan monks. Balancing innovation with the preservation of its historical roots is crucial for this enduring company, highlighting the importance of revisiting and revitalizing products from its archives. This blend of heritage and modernity reflects both the pride and the responsibility associated with maintaining a historic brand. See more here
Selection
Happier Grocery is a health forward New York food market that aims to create a food buying experience where the shopper need not scrutinize every food label. Where the curation of product will have undergone an extensive selection process ensuring the highest quality standards, organic, often local, free of preservatives, pesticides, agents, growth hormones, additives, oxidized oils, GMOs, highly processed ingredients. See more here
Community
Snow Peak, established in Japan in 1958, is a brand known for its camping equipment, including tents, cooking gear, and apparel. Their products and experiences are designed not just for outdoor adventure but also to foster connections among people and with nature. Snow Peak actively engages its community through organized campouts and has even launched a restaurant named Takabi, translating to ‘bonfire’, to further its mission of bringing people together. See more here